Senior Business Professional | Business Consultant | Entrepreneur

SMICONSULT was founded by Michael Ertelt, a Senior Business Professional, Business Consultant and Entrepreneur with more than 25 years of business consulting experience, complemented by international management and entrepreneurial experience.

Michael’s career has developed across operational management, leadership roles, business consulting and entrepreneurship. Having worked across business functions, industries and international business environments, he developed the ability to rapidly understand how organizations operate, identify what matters most and translate strategy into practical action.

His experience spans business development, customer relationship management, sales, marketing, operations, supply chain and logistics, organizational development and technology-related business environments. Rather than viewing these areas in isolation, Michael brings an end-to-end business perspective that helps connect customer and market insight, strategy, people, processes and operations.

This cross-functional perspective enables him to work across organizational levels, bring different functions and stakeholders together and support organizations from analysis and decision-making through practical implementation—not simply provide recommendations.

Michael works closely with business owners, leaders and management teams to develop practical solutions tailored to each organization’s objectives, culture and business reality. His consulting approach combines strategic thinking with collaboration, hands-on implementation support and a clear focus on measurable business value.

His consulting philosophy remains simple:

Understanding the business comes before changing the business.