From Understanding to Action
Every successful business improvement begins with understanding the organization. By identifying opportunities, addressing critical challenges and focusing on practical implementation, SMICONSULT helps organizations translate strategy into measurable business results.
Understanding Business. Delivering Results.
Every business has its own challenges, culture and way of operating. That is why successful consulting begins with understanding before recommending change. With more than 25 years of management and consulting experience, SMICONSULT helps organizations identify opportunities, solve complex business challenges and translate strategy into practical, measurable business results.
About Michael Ertelt
Senior Business Professional | Business Consultant | Entrepreneur
Michael Ertelt is a Senior Business Professional, Business Consultant and Entrepreneur with more than 25 years of international management and consulting experience. Throughout his career, he has helped organizations build, develop and transform businesses, functions and teams across a variety of industries.
He has worked with both international corporations and growing businesses, helping leaders navigate strategic, operational and organizational challenges.
His expertise spans business strategy, business development, customer relationship management, sales, marketing, operations, supply chain and organizational development. Combining strategic thinking with practical implementation, Michael supports business owners and executives in improving performance, strengthening customer relationships and creating sustainable business growth.
One of Michael’s greatest strengths is his ability to quickly understand complex organizations. By rapidly gaining insight into a company’s business model, operational processes and decision-making structures, he is able to identify critical issues, uncover opportunities and focus on the initiatives that create the greatest business value.
Michael believes that successful consulting is built on trust, open communication and practical collaboration. Rather than offering standardized solutions, he develops tailored strategies that reflect each client’s objectives, organizational culture and business reality.
His guiding principle is simple:
Understanding the business comes before changing the business.
Key Consultation Areas
Business Strategy
Help organizations develop clear business strategies that support sustainable growth, strengthen competitive positioning and improve organizational performance. Strategic recommendations are always practical, measurable and aligned with the organization’s objectives.
Business Development & Business Transformation
Help organizations support organizations in identifying growth opportunities, strengthening business models and successfully managing change. Every transformation initiative is tailored to the organization’s goals, capabilities and long-term direction.
Customer Experience & CRM
Help organizations improve customer relationships by aligning customer experience, CRM processes and commercial strategy. Effective customer management increases customer satisfaction, strengthens loyalty and supports long-term business performance.
Organizational Development
Help organizations strengthen organizational effectiveness by improving structures, collaboration and business processes. The objective is to align people, processes and strategic priorities to support sustainable organizational growth.
Operational Excellence
Help organizations increase operational performance by simplifying processes, improving efficiency and reducing complexity. Practical improvements help organizations optimize performance while creating lasting business value.
Executive Advisory
Help organizations provide independent strategic advice to business owners and executives facing growth, organizational change or complex business decisions. Drawing on extensive management and consulting experience, SMICONSULT supports business owners and executives in making informed decisions and translating strategy into action.
Our Philosophy
Every business is unique. No two organizations face the same challenges, pursue the same objectives or operate in the same way. That is why successful consulting begins with understanding before recommending change.
At SMICONSULT, we believe that sustainable business improvements are achieved through careful analysis, practical thinking and close collaboration with our clients. Rather than applying standardized concepts or theoretical models, we develop solutions that reflect each organization’s specific goals, capabilities and business environment.
Our role extends beyond providing strategic advice. We partner with business owners and executives to make informed decisions, align their organizations and translate strategy into measurable business results.
Our philosophy is simple:
Understanding the business comes before changing the business.
Experience Across Industries
- Pharmaceuticals & Healthcare
- Consumer Products
- E-Commerce
- Logistics & Supply Chain
- Energy & Technology
- Consulting & Professional Services
Over the past 25 years, SMICONSULT has supported organizations across a wide range of industries. While every sector has its own dynamics, successful businesses share many of the same challenges: developing clear strategies, improving operational performance, strengthening customer relationships and adapting to change.
This cross-industry perspective enables SMICONSULT to transfer proven ideas, recognize opportunities and develop practical solutions tailored to each organization’s unique objectives.